What I’d Focus on This Week (No Distractions)
If I were you, I’d lock in only these:
- Homepage copy + hierarchy (freeze it)
- One clean infographic explaining:
- Asset Optimization
- Regulatory Accuracy
- Financial De-Risking
- One flagship “Behind the Walls” article: Why most UK homeowners make the wrong property decisions before spending a penny
Everything else can wait.
Bottom Line
You’re not building a design studio.
You’re building a decision-making advantage for homeowners.
That’s premium.
That’s defensible.
And in this market? That’s exactly what people are quietly looking for.
When you’re ready, next best move is:
- tightening the Strategic Blueprint page, or
- scripting the Assessment → HVU → Garage → Blueprint CTA flow end-to-end.